First of all, independent artists need to purchase their own Web site domain name. This is imperative for indie artists, because the link to their site is what they need to employ in order to utilize search engine optimization. For example, their Web site link needs to be posted on other Web sites, forums, blogs and message boards. Basically, this is similar to posting flyers all over the cities where they are playing shows. Every flyer seen and picked up is another potential fan that the band attracts.