The Importance of the ‘Pre-Sell’ in Internet Marketing
Oct 10th, 2008 | By | Category: VoodouWithout the pre-sell, the visitor finds your website from an ad, or gets redirected there, or clicks on a link in a spammy email blast or whatever. They then see a lead capture page, and think, ‘Oh Jesus, now they want me to give them my email address so they can sell my contact info down the river or email me a ton of useless crap.’
