What is ad tracking? Ad tracking programs lets you know where your visitors are coming from when you place a link on your web site, newsletter, or banner ad, and gives you a count of the number of clicks from that website link or newsletter advert. This enables you to track your actions and sales. Ad tracking online is a must for Internet marketers to succeed on the Internet, as they must advertise. The more effective the ad, the greater the profit. How do you make your ads more effective?