Overture which was formerly known as yahoo; was the original inventor of the use of the P4P or pay for performance. If you are struggling to get people to your site; you are going to want to read this article in its entirety we are going to discuss how to effectively use Overture to get visitors to your site. Overture which is still fast and growing knows that the internet is fast and becoming the easiest and most convenient method that people choose to shop and get the word out about their business.