Many people do not realize that when you start up an internet business to make money online, you will still need to be a good salesperson. You need to be able to think like your potential customers and understand what they are looking for so you can convince them why they should choose you over your competitors. You do not need to be pushy but you will need to be able to help them make a decision, hopefully in your favor. Of course, an online business is complicated by the fact that you will not likely meet your customers face to face or even talk to them. Written correspondence can be very difficult to interpret.