There’s an old adage in the internet marketing world that most people learning the business learn much too late - you can not improve what you can not measure. This is especially true with tracking and measuring the traffic that comes to your website. In order to be a successful internet marketer, you need to find and employ the tools that track and measure the traffic that comes to your site. After all, the traffic (people) that are visiting your site is its life-blood - the way to do this is traffic tracking, also known as ad tracking.